Avinash always had a big weakness for bags and not satisfied with what was available in India he asked his friends to get one for him whenever they were travelling abroad. He noticed that the whole approach of making bags is completely different in USA or UK. It is almost like creating a sculpture to them. The designer, craftsman, seller puts so much of their heart and soul into their product that the overall value of it increases immensely not just in numbers but aesthetically and in its feel. Contrary to that, Indians had very limited choices and had to make do with what was just available. There wasn’t any style decorum that was followed. He wanted to change this and with this inspiration he created Grain, a brand that addresses design, art, fashion or utility of a bag
Avinash comes from advertising and design background. Post his graduation in Applied Arts from L. S. Raheja School of Arts, Mumbai, he worked with leading design companies like Alok Nanda and KA Advertising. In 2014 he started his entrepreneurial journey with Grain.
Grain is a combination of traditional artisan skills, best quality leathers and unique processes. Cut, worked and sewn by hand, each Grain product is a specialized masterpiece, crafted with passion and a durability to stand the trends of time.
The texture of the leather resembles the texture of a grain and that is how we got the idea to name our brand.
Grain led by modern design and quality products. Precise attention is given to every single stitch and detail. We aim to create designs with minimal forms making it a specialized masterpiece that will never go out of trend. And since all our bags are specially handcrafted you will never find another one with exact same design.
We have gender as well as unisex bags and the range starts from INR 600 onwards. Our products includes totes, wallets, backpacks, messenger bags etc. The Tan Pocket Tote Bag and Laptop Messenger bag are in big demand. We also take custom orders but we make sure we are not changing the complete aesthetics of our design
reaching our audience
We used both online and offline marketing techniques to introduce our brand in market. My network from previous work experience helped me as well to spread the word and slowly people started recognizing my brand. Currently most of our marketing is done via our Facebook Page. We upload details of our new products and take orders via Facebook Messenger. This till date has been most convenient for us as well the consumers as they get to talk to a real person and ask required questions before ordering the product. We have a good response rate and we make sure that we reply to consumers ASAP. We also use answer queries on our official email id.
We just bought a new office space in Chembur which has a workshop as well. So all the products are handcrafted in front of us. We do our designing and rest of the operational work from same office.
the journey from then to now
Like every new startup I also faced lot of difficulties setting up the business as I was starting from scratch. There was no capital funding from market and I had to basically start from my savings. But it has been the best experience of my life and I am deeply thankful to all the consumers who like our products and give us personal feedback on their experience with our products.
We plan to grow steadily while making sure that the quality of our products do not change and we keep coming up with new designs and products. We would soon be launching our own website which will have eCommerce capabilities to help consumers to buy directly from our website using online and other payment options
a word to the next Entrepreneur
Believe in yourself and be prepared to work hard.
Just remember that it is not going to be easy and there are chances you will see failure at start but you need to remain strong and keep working hard until you meet your target.
own your Grain
We stock at:
Filter Shop at Kala Ghoda, Mumbai
Paper Boat Collective, Goa.